Mr. Crowder, a Texas businessman
who earned more than $20 million when he sold a software company
he co-founded, isn't himself a professional driver. He's a customer
for one of Ferrari SpA's latest marketing concoctions: the F-1
Clienti program, under which Ferrari resurrects old race cars
that would otherwise be headed for the scrap heap. Instead it
sells them for $1 million or more, along with the chance to drive
them with a professional pit crew's help. Mr. Crowder and his
fellow multimillionaires get to appreciate all the thrills of
owning a Ferrari racer, from $100,000 engine changes to sudden
course spinouts.
Fanatics such as Mr. Crowder wanted
more — which is why he was tooling around the Autodromo
Monza, the home of the Italian Grand Prix, on a recent Saturday
afternoon. As he headed into a sharp left turn his rear wheels
locked. The car spun out of control and into a gravel trap.
The car wasn't badly damaged, but
Mr. Crowder wanted to be ready for the weekend's highlight the
next day: a parade lap with five other Formula One Ferraris, including
one driven by seven-time world champion Michael Schumacher. Poring
through computer data, Andrea Galletti, a longtime Formula One
mechanic who oversees the F-1 Clienti program, thought Mr. Crowder
might have pressed too hard on the brakes.
Mr. Crowder, 49 years old, bought
his first Ferrari in 1989 and raced successfully in the Ferrari
Challenge series for street cars. In 2000 Ferrari introduced F-1
Clienti, and last year Mr. Crowder paid slightly more than $1.5
million for the race car that Mr. Schumacher drove during his
championship 2000 season. Together with his earlier Ferrari racing
and maintenance for the new car, Mr. Crowder estimates he has
spent about $5 million on his hobby.
Mr. Ehoodin of Ferrari says the chance
to buy an old race car is a reward for loyal acolytes such as
Mr. Crowder, who “worked his way through the ranks”
by owning a string of contemporary and vintage Ferraris and participating
in Ferrari Challenge.
“I think Ferrari prefers to
do (F-1 Clienti) with its most established customers, and I like
that,” says Mr. Crowder. “It's nice to know that you
can't just walk in with a big wad of cash, plunk it down and necessarily
get the car you want. There has to be a real relationship there.”
Getting the F2000 ready for Mr. Crowder's
spins around the Autodromo was more than a matter of changing
the car's oil and filling her up with regular. The car can't be
driven on a regular street. It requires a team of technicians
to get it ready for the racetrack. On Saturday morning, they rolled
a black cart resembling a dialysis machine beside the car. It
was actually an oil heater. The heater pumped oil out of the engine,
slowly warmed it and pumped it back in. The goal was to get the
car's innards up to about 200 degrees, since starting the engine
cold could cause cracks and destroy it.
The three-liter 10-cylinder engine
in Mr. Schumacher's 1,200-pound race car puts out at least 900
horsepower — the exact figure is a company secret. A typical
midsize car puts out less than a quarter of the power and weighs
three times as much. Nitrogen fills the tires of Formula One cars.
The gas is more stable than regular air and helps keep the tire
pressure steady even as the tire temperature rises. Tires are
preheated to 185 degrees Fahrenheit so they'll get sticky and
grip the track better.
It's a sensitive machine, which is
why Mr. Galletti, the mechanic, at first thought Mr. Crowder's
inexperience with the brakes caused his spinout. Back in the garage,
though, the laptop's readout exonerated Mr. Crowder, showing he
hadn't entered the turn too quickly or jammed on the brakes. In
fact, too much brake pressure was going to the rear, causing the
rear wheels to lock prematurely. After long consideration of the
data on the screen, Mr. Galletti stroked his close-cropped sideburns.
“It seems the brakes would be better the other way around,”
he said, ordering the pressure to be redirected to the front wheels.
By Sunday afternoon the car was adjusted
and ready for its parade laps. The occasion was a victory celebration
for Mr. Schumacher and the Ferrari team, which both won Formula
One titles for the year. Thousands of fans packed the grandstands
and others lined the track, held back by police wearing dress
uniforms, high boots and side arms.
Mr. Crowder strode to his car against
a background of flashing cameras and slid into the cockpit. Luca
di Montezemolo, who revived the Ferrari racing team and now is
chairman of parent Fiat, walked along the cars and shook drivers'
hands. “He patted the top of my helmet,” just as in
real races, Mr. Crowder noted later.
Soon the harsh sound of 10-cylinder
engines drowned out the cheers and the cars sped onto the track
for five laps or so. The quickest drivers clocked laps of about
1 minute, 35 seconds, about 15 seconds slower than the pros do
it. Mr. Crowder says he hit a top speed of about 170 mph. It was
all over in about 10 minutes.
The crowd had come to see Mr. Schumacher,
but even being part of a sideshow was worth the expense, Mr. Crowder
says. “How else would I ever get to be on the track with
Schumacher?” he asks.