The Ferrari Store at Maranello celebrates its first year of business. To commemorate the event, the official Ferrari shop is preparing for an intense week. From 1000 to 1800 on Saturday 12 and Sunday 13 April, visitors can try out for free the Vodafone Racing Truck. This is a perfect simulation recreating the sensation of what it is like to climb into the cockpit of an F1 single-seater and race around a track. There will, of course, be the traditional birthday cake.

There will be also a demonstration of Ferrari radio-controlled model cars and a sort of full day of racing, with practice laps, superpole and grand final races. Also, on Saturday afternoon between 1500 and 1800, the younger fans will be able to have a go at the electric models on a specially designed track. Every child that comes into the store will be given a model of a 360 Modena and offered stickers, sweets and balloons.

Two star guests will be making an appearance during the weekend: the official Ferrari test drivers, Luca Badoer and Felipe Massa. After testing for a few days at Mugello and Fiorano, Badoer will be at the store on Saturday afternoon and Massa on Sunday. The drivers will mingle with the crowds and try out the Vodafone simulator.

Situated opposite the historic gates of the factory, the store is noted for its interactive activities thanks to its innovative technology and references to past successes. Visitors ‘live’ the Ferrari experience.
The events are aimed at those that love Ferrari, from clients to fans, all drawn by the same passion. The store offers the possibility to buy licensed products direct from the House of Maranello and exclusive unique racing memorabilia.