Ferrari will open a new Store in Rome, on via Tomacelli. Ferrari brand objects, exclusive memorabilia from the world of Formula 1 and the world beating F2003-GA can all be found in the official House of Maranello shop. The two Scuderia Ferrari drivers, Michael Schumacher and Rubens Barrichello, will attend the event and cut the ribbon and will then salute the crowd of fans gathered in Piazza Augusto Imperatore.

In the historic square, since the afternoon, the public will be able to admire some of the most stunning Ferrari Granturismo cars, including the 612 Scaglietti. They can also play on the Vodafone Race Track, a simulator with four F1 single-seaters so that they can experience the thrill of competition.

After the ribbon-cutting ceremony, the Store will stay open to the public until midnight. The morning after, an event for the smallest Maranello fans, the Ferrari Formula Bimbi. At the event, will take place where children can play at driving electric single-seaters.

The Ferrari Store in Rome will be the third official Ferrari sales point to be opened by Michael Schumacher and Rubens Barrichello. The Store in the capital follows that at Maranello and the Ferrari Shop at Bologna airport. Future openings are planned at Malpensa airport and there will be a Ferrari Shop in Las Vegas, Shanghai and Tokyo.

The Store is unusual in that it is an innovative commercial space, one that has been planned to become a point of reference for all Prancing Horse fans. Inside, over three thousand articles will be on display, among them: apparel, leather goods, a wide range of watches, scale models and toys. Prices range from 4.50 euros for a Ferrari notepad to 40,000 euros for a Formula 1 F2000 engine. The Store offers items to appeal to the whole range of Ferrari fans, from the youngest to the not so young.